HÄNG

HÄNG

Established DACH outdoor hammock brand with own-developed, high-margin products, strong customer trust, proven sales history, and a lean, largely automated e-commerce setup.

Visit
All-time revenue
$4,952,862

Ranked #16 on TrustMRR

MRR
-

Not tracked for Shopify

Founder
jomatotuTobias Tullius

72 followers on 𝕏

Founded
August 2014
DEGermany

Revenue is verified withShopifyShopify.Last updated: Aug 19, 2026, 04:11 PM

Startup insights
Value proposition

Established DACH outdoor brand with own-developed, high-margin products and a lean, largely automated e-commerce operation.

Problem solved

Makes outdoor relaxation and camping simple with lightweight, durable, easy-to-use gear designed for travel, festivals, camping and everyday outdoor use.

Audience

Outdoor enthusiasts, campers, travelers, vanlife customers, festival-goers and g

B2C~75,000 users

Pricing

Consumer products typically priced from around €30–€160, with core products in the premium mass-market outdoor segment.

Team size

2–5 people

Funding

Bootstrapped

Domain Rating

29/100

we-hang.com

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Market

Tech stack

Backend

Additional info

Established for 1+ years, own-developed products, thousands of customer reviews, outsourced German fulfillment, Shopify-based, large email/customer database, extensive marketing history and 1+ TB content library. Strong DACH presence with growth potential in B2B, Amazon, retail and international mar

Message from the founder
Tobias Tullius

"Exposé: https://salesdeck.we-hang.de/ | After 12+ years of building HÄNG, I’m looking for the right person to take the brand into its next chapter. The business is established, lean and largely automated, with own-developed high-margin products, proven demand, strong customer trust and substantial growth opportunities. I’m flexible on deal structure and happy to support a smooth handover long-term."

Tobias Tullius

Founder of HÄNG

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