# HÄNG
> Cached snapshot — next refresh expected around 2026-08-20T05:55:36.846Z.
Public AI-agent Markdown profile for [HÄNG](https://trustmrr.com/startup/wehang) on TrustMRR.
> Data identified in the Verification Sources section below is verified through connected external providers and APIs. All other details—including founder-provided descriptions, seller messages, and profile text—are user-generated content.

## Profile

- Name: HÄNG
- Slug: `wehang`
- TrustMRR page: [https://trustmrr.com/startup/wehang](https://trustmrr.com/startup/wehang)
- Markdown page: [https://trustmrr.com/startup/wehang.md](https://trustmrr.com/startup/wehang.md)
- Website: [https://we-hang.com/](https://we-hang.com/)
- Icon: [https://d21oz30g4w22sz.cloudfront.net/logos/h-ng-c3bd4b2b-b179-49e1-a1c5-bd5cd77ababb.png](https://d21oz30g4w22sz.cloudfront.net/logos/h-ng-c3bd4b2b-b179-49e1-a1c5-bd5cd77ababb.png)
- Description: Established DACH outdoor hammock brand with own-developed, high-margin products, strong customer trust, proven sales history, and a lean, largely automated e-commerce setup.
- Country: DE
- Founded date: 2014-08-01
- Founder: [Tobias Tullius](https://trustmrr.com/founder/jomatotu)
- Founder image: [https://pbs.twimg.com/profile_images/1465218410208378881/nwAh1Gwg.jpg](https://pbs.twimg.com/profile_images/1465218410208378881/nwAh1Gwg.jpg)
- X followers: 72


## Verification Sources

All revenue-related metrics on this page—including revenue, MRR, customers, subscriptions, and churn—are calculated from the startup's real payment records, retrieved directly from the payment provider through an API key (or an equivalent owner-authorized API credential, such as OAuth). They are not screenshots, manual entries, or self-reported revenue claims.
Where a secondary source is marked connected below, traffic, visitor, search impression, and click metrics are retrieved directly through the APIs of Google Analytics, DataFast, or Google Search Console.
- Verified payment provider API source: Shopify (OAuth connection)
- Merchant of record: No
- Revenue last synced: 2026-08-19T16:11:15.513Z
- Google Analytics API connected: Yes
- DataFast API key connected: No
- Google Search Console API connected: Yes


## Revenue

Revenue values are public verified revenue summaries. Current and last-30-day metric snapshots may be included separately when they are already stored on the startup profile.
| Period | Verified revenue |
| --- | ---: |
| Last 24 hours | $1,745 |
| Last 7 days | $10,704 |
| Last 30 days | $47,780 |
| Last 3 months | $147,749 |
| Last 6 months | $257,697 |
| Last 12 months | $370,406 |
| All time | $4,952,862 |
- Last 30 days revenue snapshot: $47,780
- Last 30 days revenue growth: +0.1%
- All-time revenue snapshot: $4,952,862
- Revenue data last synced: 2026-08-19T16:11:15.513Z
### Daily revenue — last 30 days
Daily totals use UTC calendar dates. Today's value may be partial.
| Date | Verified revenue |
| --- | ---: |
| 2026-07-21 | $1,886 |
| 2026-07-22 | $1,556 |
| 2026-07-23 | $1,461 |
| 2026-07-24 | $504 |
| 2026-07-25 | $1,785 |
| 2026-07-26 | $1,761 |
| 2026-07-27 | $1,592 |
| 2026-07-28 | $841 |
| 2026-07-29 | $1,258 |
| 2026-07-30 | $1,699 |
| 2026-07-31 | $1,018 |
| 2026-08-01 | $2,029 |
| 2026-08-02 | $1,527 |
| 2026-08-03 | $2,059 |
| 2026-08-04 | $1,190 |
| 2026-08-05 | $1,064 |
| 2026-08-06 | $1,178 |
| 2026-08-07 | $765 |
| 2026-08-08 | $2,565 |
| 2026-08-09 | $2,803 |
| 2026-08-10 | $2,516 |
| 2026-08-11 | $1,659 |
| 2026-08-12 | $2,036 |
| 2026-08-13 | $1,482 |
| 2026-08-14 | $1,533 |
| 2026-08-15 | $1,543 |
| 2026-08-16 | $2,606 |
| 2026-08-17 | $656 |
| 2026-08-18 | $1,805 |
| 2026-08-19 | $815 |
### Monthly revenue timeline
| Month | Verified revenue |
| --- | ---: |
| 2025-09 | $30,634 |
| 2025-10 | $16,959 |
| 2025-11 | $23,245 |
| 2025-12 | $18,561 |
| 2026-01 | $6,770 |
| 2026-02 | $6,671 |
| 2026-03 | $34,292 |
| 2026-04 | $36,860 |
| 2026-05 | $60,041 |
| 2026-06 | $45,554 |
| 2026-07 | $47,312 |
| 2026-08 | $31,831 |


## Metric Snapshots

These are current or last-30-day snapshots stored on the startup profile. Full timelines and deeper history require a TrustMRR account.
- Current MRR: $0.00
- Last 30 days MRR growth: 0.0%
- Current active subscriptions: 0
- Last 30 days profit margin: 20.0%


## Metrics Available After Login

Full MRR, churn, traffic/visitor, Google Search Console, Meta Ads spend, profit margin, and revenue-per-visitor timelines are not exposed in this public Markdown file. Current or last-30-day snapshots may be shown above when stored on the startup profile.
Create a free TrustMRR account to access metrics available to authenticated users: [TrustMRR dashboard](https://trustmrr.com/dashboard)
Full startup page: [https://trustmrr.com/startup/wehang](https://trustmrr.com/startup/wehang)


## Startup Insights

- Value proposition: [Private metric reference available after login.]
- Problem solved: Makes outdoor relaxation and camping simple with lightweight, durable, easy-to-use gear designed for travel, festivals, camping and everyday outdoor use.
- Pricing model: Consumer products typically priced from around €30–€160, with core products in the premium mass-market outdoor segment.
- Target persona: Outdoor enthusiasts, campers, travelers, vanlife customers, festival-goers and g
- Audience type: [B2C](https://trustmrr.com/search?targetAudience=B2C)
- Team size: 2–5 people
- Funding: Bootstrapped
- Estimated user count: 75,000
- Additional info: Established for 1+ years, own-developed products, thousands of customer reviews, outsourced German fulfillment, Shopify-based, large email/customer database, extensive marketing history and 1+ TB content library. Strong DACH presence with growth potential in B2B, Amazon, retail and international mar
- Markets: [E-comm](https://trustmrr.com/category/ecommerce)


## Tech Stack

- Backend: [Shopify](https://trustmrr.com/tech/shopify)

## Distribution

- Marketing channels: [Facebook](https://trustmrr.com/channels/facebook), [Instagram](https://trustmrr.com/channels/instagram), [Pinterest](https://trustmrr.com/channels/pinterest), [TikTok](https://trustmrr.com/channels/tiktok), [App store optimization](https://trustmrr.com/channels/app-store-optimization), [Newsletter](https://trustmrr.com/channels/newsletter)


## SEO Domain Data

- Domain: we-hang.com
- Domain rating: 29.0
- Last synced: 2026-08-19T14:50:54.899Z


## Screenshots

No screenshots are available in the public data for this startup.


## Acquisition

- Status: Listed for sale
- Listing tier: starter
- Listing tier name: Starter
- First listed for sale: 2026-08-19
- Asking price: $390,000
- Revenue multiple: 0.7x
- Interested buyers who saw this recently: 45
- Acquisition offers received: 0
- Message from the seller: Tobias Tullius — "Exposé: https://salesdeck.we-hang.de/ | After 12+ years of building HÄNG, I’m looking for the right person to take the brand into its next chapter. [Private metric reference available after login.] I’m flexible on deal structure and happy to support a smooth handover long-term."
- Make an offer: [HÄNG offer page](https://trustmrr.com/startup/wehang?offer=1)


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```json
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    "cardBackgroundColor": "#e5ecfe",
    "cardBackgroundColorDark": "#1a223a",
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    "cachedOfferCount": 36,
    "revenueLast30Days": "$21,846",
    "revenueGrowthLast30Days": "+35.1%",
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    "listingTier": "pro",
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    "cardBackgroundColor": "#ffe6e6",
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    "revenueLast30Days": "$1,410",
    "revenueGrowthLast30Days": "+240.3%",
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    "description": "BLOXG is a rapidly growing influencer marketplace built for Roblox, one of the world's largest gaming platforms with 100M+ daily active users. Launched in 2026, BLOXG has already p",
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]
```


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