UTMConfig
UTMConfig is a campaign naming and UTM management tool built for media buyers, marketers, and agencies. Create consistent naming conventions for campaigns, ad sets, and ads, automatically generate clean UTM parameters, manage conventions across clients, and bulk-generate names from CSVs. Instead of relying on spreadsheets and manually naming every campaign, UTMConfig turns your naming rules into a repeatable system—keeping campaign data consistent across platforms, teams, and reporting.
UTMConfig
UTMConfig is a campaign naming and UTM management tool built for media buyers, marketers, and agencies. Create consistent naming conventions for campaigns, ad sets, and ads, automatically generate clean UTM parameters, manage conventions across clients, and bulk-generate names from CSVs. Instead of relying on spreadsheets and manually naming every campaign, UTMConfig turns your naming rules into a repeatable system—keeping campaign data consistent across platforms, teams, and reporting.
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Enforces consistent campaign naming and UTMs across teams and clients.
Eliminates inconsistent campaign names, broken UTMs, and manual naming spreadsheets.
Audience
Media buyers, performance marketers, marketing teams, and agencies.
Pricing
Free, $19/month Pro, $49/month Agency
Team size
1 person
Domain Rating
utmconfig.com
Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.
Marketing channels
Tech stack
Frontend
Additional info
Free campaign name, ad name, and UTM generators. Supports reusable naming conventions, client-specific abbreviations, bulk generation, generation history, and team workflows.
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