UTMConfig

UTMConfig

UTMConfig is a campaign naming and UTM management tool built for media buyers, marketers, and agencies. Create consistent naming conventions for campaigns, ad sets, and ads, automatically generate clean UTM parameters, manage conventions across clients, and bulk-generate names from CSVs. Instead of relying on spreadsheets and manually naming every campaign, UTMConfig turns your naming rules into a repeatable system—keeping campaign data consistent across platforms, teams, and reporting.

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Founder
rickdekleinRick Hermanus Antonius

719 followers on 𝕏

Founded
August 2026
NLNetherlands

Revenue is verified withStripeStripe API key.Last updated: Aug 27, 2026, 03:29 AM

Startup insights
Value proposition

Enforces consistent campaign naming and UTMs across teams and clients.

Problem solved

Eliminates inconsistent campaign names, broken UTMs, and manual naming spreadsheets.

Audience

Media buyers, performance marketers, marketing teams, and agencies.

Pricing

Free, $19/month Pro, $49/month Agency

Team size

1 person

Domain Rating

0/100

utmconfig.com

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Marketing channels

Tech stack

Additional info

Free campaign name, ad name, and UTM generators. Supports reusable naming conventions, client-specific abbreviations, bulk generation, generation history, and team workflows.

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