Wheel of Life

Wheel of Life

A self-improvement app that keeps growing its user base without ads: ~1,800 new users a month, all organic, 10K+ downloads on Google Play and 4.7★ from 500+ reviews. Users rate their life areas, see what's out of balance on a visual wheel, add action steps and track progress over time. Coaches and therapists use it with clients. Lots of upside left: paid ads were never tried and the monthly plan is only $1.99. iOS + Android, profitable, easy to run.

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All-time revenue
$8,748

Ranked #2077 on TrustMRR

MRR
$145

98 active subscriptions

Founder
andre_buildsAndré Arns

73 followers on 𝕏

Founded
March 2023

Revenue is verified withRevenueCatRevenueCat API key.Last updated: Nov 12, 2026, 06:04 PM

Startup insights
Value proposition

The Wheel of Life coaching exercise in your pocket: rate each area of your life, see the imbalance at a glance and track how it changes over time

Problem solved

People feel stuck or overwhelmed but can't tell which part of their life needs attention. The wheel makes it visible and turns it into small weekly actions

Audience

Self-improvement users, plus coaches and therapists using it with clients

B2C~27,000 users

Pricing

Monthly $1.99, annual $14.99-$29.99 (varies by region), lifetime $24.99-$39.99

Team size

2–5 people

Funding

Bootstrapped

Domain Rating

0/100

trywheeloflife.com

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Tech stack

Frontend

Backend

Additional info

Live since 2021. 10K+ Google Play downloads (4.7★, 500+ reviews), 4.8★ on App Store. ~1,800 new users/mo, zero ad spend. 126 active subs, ~74% margin after store fees. Includes both store apps, source code, trywheeloflife.com domain, RevenueCat project and handover support.

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Message from the founder
André Arns

"Wheel of Life has reached the top charts in several countries with almost no marketing. Users love it (4.7★, 500+ reviews on Google Play) and it brings in ~1,800 new users a month organically. What it never had is a real distribution push. My co-founder and I are focused on other apps at Agora Labs, so paid ads, TikTok content, pricing tests and the coach/therapist market are all still open. A proven product ready for someone to grow. Handover support included."

André Arns

Founder of Wheel of Life

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