Svetlana Chess School

Svetlana Chess School

Svetlana Chess School is a character-driven iOS chess training app where a sharp-tongued virtual coach roasts your mistakes while helping you improve. It includes 50,000 rated chess puzzles, structured lessons and drills, plus multiple difficulty levels powered by an on-device Stockfish engine. Its distinctive personality creates a memorable, shareable hook in a crowded market. It offers monthly and annual subscriptions, with no server, AI or usage-based API costs at its current scale.

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All-time revenue
$322

Ranked #5020 on TrustMRR

MRR
$32

15 active subscriptions

Founder
TomTom
Founded
April 2026
GBUnited Kingdom

Revenue is verified withRevenueCatRevenueCat API key.Last updated: Oct 23, 2026, 06:02 PM

Startup insights
Value proposition

A character-driven chess coach that makes learning memorable through structured lessons, puzzles, engine play and Svetlana’s sharp-tongued feedback.

Problem solved

Makes chess improvement entertaining and structured for beginners who find traditional chess lessons dry, intimidating or difficult to follow.

Audience

Beginner and casual chess players who enjoy entertaining learning.

B2C~169 users

Pricing

$4.99/month or $19.99/year

Team size

1 person

Funding

Bootstrapped

App rating
4.2/5

5 ratings onApp Store

Tech stack

Frontend

Backend

Additional info

The 50,000+ puzzles are bundled with the app and Stockfish runs entirely on-device, so increased usage creates no server or compute costs. RevenueCat manages subscriptions.

Screenshot

apps.apple.com
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Message from the founder
Tom

"Recent growth has been completely organic: the app generated $173 in the last 28 days with no paid advertising and only a handful of posts to its ~1,000-follower chess Instagram account. Direct purchases increased after I removed the free trial. The app requires minimal maintenance and has no server or AI costs. A buyer could grow it through consistent short-form “get roasted by Svetlana” content, ASO and additional character-led features. I’m selling to focus on other projects."

Tom

Founder of Svetlana Chess School

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