Shirtlist

Shirtlist

Retro Football Shirts Marketplace

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All-time revenue
$34,993

Ranked #956 on TrustMRR

MRR
-

No active subscriptions

Founder
B
Berten Knaepen
Founded
September 2025
BEBelgium

Revenue is verified withStripeStripe API key.Last updated: Sep 16, 2026, 11:58 PM

Startup insights
Value proposition

Retro football shirts marketplace.

Problem solved

Collectors spend hours hunting one shirt across Facebook groups, Instagram DMs and Marktplaats, with no search, no collection overview and no protection against fakes. Shirtlist puts the whole market in one searchable database, so collectors can catalogue what they own and trade with each other.

Audience

Football shirt lovers

B2C~1,644 users

Pricing

€0 - €2080 - commission taken per shirt sold.

Team size

1 person

Funding

Bootstrapped

Domain Rating

0/100

shirtlist.be

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Marketing channels

Tech stack

Additional info

Where football shirt collectors catalogue, buy and sell. 100% organic growth: 1,500 users, 1,600+ shirts listed, €35K+ sold, 1,300+ IG followers. Marketplace proven on both sides, monetisation barely started: commission, premium accounts, authentication. No inventory, no team, low running costs.

Screenshot

shirtlist.be
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Message from the founder
B

"I built Shirtlist because I collect shirts myself. It works, it has real users and real sales, but it needs an owner with time, and mine goes to my other startup. Happy to open the books, walk you through the platform and stay on for a handover. Tell me what you'd want to build with it."

Berten Knaepen

Founder of Shirtlist

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