Pluma

Pluma

Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

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All-time revenue
$14,082

Ranked #1609 on TrustMRR

MRR
$1,394

205 active subscriptions

Founder
luccacerfLucca Cerf

2,390 followers on 𝕏

Founded
August 2025
BRBrazil

Revenue is verified withStripeStripe API key.Last updated: Oct 20, 2026, 08:56 AM

Startup insights
Value proposition

Connect your banks and cards in minutes. Pluma's AI organizes each expense, shows how much is left to spend, and takes care of the rest.

Problem solved

Eliminates the need to manage multiple banking apps and provides a consolidated view of finances.

Audience

Individuals looking to manage personal finances, families, and small business owners

Pricing

Basic: R$ 14,16/month, Plus: R$ 24,16/month, Pro: R$ 63,05/month

Domain Rating

3/100

pluma.finance

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Additional info

Made in Brazil, compliant with LGPD

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Message from the founder
Lucca Cerf

"I’m looking for a strategic investor to support Pluma’s international expansion. We’ve been growing steadily, and our next step is to launch the mobile app and then expand to Canada or the United States. 1) Deep moat: Open Finance integration with 300+ Brazilian banks and AI Native 3) AI-powered features: smart categorization, financial forecasting, chat advisor. 5) Modern stack (React/Supabase/Vercel) = low hosting costs. 6) Brazil has 200M people and few quality finance apps."

Lucca Cerf

Founder of Pluma

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