Pluma

Pluma

Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

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All-time revenue
$12,774

Ranked #1472 on TrustMRR

MRR
$1,431

205 active subscriptions

Founder
luccacerfLucca Cerf ➔ Pluma Finance

1,663 followers on 𝕏

Founded
August 2025
BRBrazil

Revenue is verified withStripeStripe API key.Last updated: Sep 11, 2026, 09:04 PM

Startup insights
Value proposition

Pluma connects all your accounts, cards, and investments into a simple and visual dashboard, providing clear and secure updates on your finances daily with zero effort.

Problem solved

Pluma helps users stop guessing where their money is going by providing a clear view of their finances and identifying where they can cut expenses.

Audience

Individuals and families looking to organize their personal finances

B2C~620 users

Pricing

Basic: R$ 27/ month, Plus: R$ 47/ month, Pro: R$ 97/ month

Domain Rating

3/100

pluma.finance

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Message from the founder
Lucca Cerf ➔ Pluma Finance

"I’m looking for a strategic investor to support Pluma’s international expansion. We’ve been growing steadily, and our next step is to launch the mobile app and then expand to Canada or the United States. 1) Deep moat: Open Finance integration with 300+ Brazilian banks and AI Native 3) AI-powered features: smart categorization, financial forecasting, chat advisor. 5) Modern stack (React/Supabase/Vercel) = low hosting costs. 6) Brazil has 200M people and few quality finance apps."

Lucca Cerf ➔ Pluma Finance

Founder of Pluma

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