
Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.

Pluma is a modern personal finance app for individuals and founders who want automatic, no-effort money management. It connects to banks, categorizes transactions with AI, tracks subscriptions and credit cards, and provides a clean 360° financial overview. Profitable, growing, and built for scale.
Ranked #1063 on TrustMRR
205 active subscriptions
900 followers on 𝕏
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Value proposition
Pluma automatically gathers all your accounts, cards, and investments into a simple and visual dashboard, providing clarity, security, and zero effort.
Problem solved
Helps users see exactly where their money is going to make better financial decisions.
Pricing
Basic: R$ 27/ month, Plus: R$ 47/ month, Pro: R$ 97/ month
Frontend
I’m looking for a strategic investor to support Pluma’s international expansion. We’ve been growing steadily, and our next step is to launch the mobile app and then expand to Canada or the United States. 1) Deep moat: Open Finance integration with 300+ Brazilian banks and AI Native 3) AI-powered features: smart categorization, financial forecasting, chat advisor. 5) Modern stack (React/Supabase/Vercel) = low hosting costs. 6) Brazil has 200M people and few quality finance apps.
Lucca Cerf ➔ Pluma Finance
Founder of Pluma
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Target audience
Individuals and families looking to manage personal finances, and small business professionals
Business details