Luma

Luma

Mental wellness app for overthinkers — grounded in CBT and ACT, and featured in Marie Claire, The Guardian, and Well+Good. Subscription model across iOS and Android. Day-to-day operations are majority run by Claude AI: content, communications, and monitoring all automated. Minimal founder time required. A natural fit for a conversion or top-of-funnel specialist ready to scale a low-overhead mental health asset.

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Last 30 days revenue
$770

Tracked since 3/9/2026

MRR
$1,140

439 active subscriptions

Founder
Louise StevensonLouise Stevenson
Founded
April 2019

Revenue verified withRevenueCatRevenueCat. Tracked since Mar 9, 2026.Last updated: Aug 22, 2026, 04:50 PM

Startup insights
Value proposition

WorryTree helps you to take control of your worries, transform your thoughts and feel better, using proven Cognitive Behavioral Therapy (CBT) techniques.

Problem solved

Helps people manage excessive worry and generalized anxiety using CBT techniques.

Audience

People who suffer from excessive worry and generalized anxiety

Pricing

Free · In‑App Purchases · WorryTree Plus £1.99 per month £19.99 per year

Funding

Bootstrapped

App rating
4.6/5

10 ratings onApp Store

Tech stack

Frontend

Backend

Additional info

Family-run UK business, not a substitute for professional mental health care

Screenshot

apps.apple.com
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Message from the founder
Louise Stevenson

"I built Luma because I'm an overthinker and couldn't find anything that actually helped. The product is solid - with good reviews, MRR and it's mostly automated to run. But we took a hit when we rebranded, and recovering app store visibility isn't where my skills are. I'd rather hand it to someone who can actually run at that problem than watch it stagnate. If acquisition or conversion is your thing, there's a real opportunity here."

Louise Stevenson

Founder of Luma

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