Calmfort

Calmfort

Melatonin-free sleep & stress supplement, unique clinical-dose formula. Validated Meta funnel: proven creative, pixel data, and audiences transfer with the sale. Built-out Klaviyo/SMS stack, ~1,000 customers, ~$1,150 MRR. Runs under 5hrs/week via US 3PL fulfillment. Self-funded — priced as an asset & platform sale for a buyer with acquisition budget.

Visit
All-time revenue
$41,547

Ranked #753 on TrustMRR

MRR
-

Not tracked for Shopify

Founder
Abbas DubeyAbbas Dubey
Founded
November 2024
CACanada

Revenue is verified withShopifyShopify.Last updated: Aug 14, 2026, 06:24 PM

Startup insights
Value proposition

Validated, de-risked sleep-supplement brand with a documented, transferable Meta acquisition system, a unique clinical-dose formulation, and built-out email/SMS infrastructure, ready for a buyer with acquisition budget to scale past the break-even point a solo, self-funded operator couldn't reach.

Problem solved

Targets the cortisol-and-stress root of sleep disruption rather than melatonin deficiency, giving chronically sleepless customers, especially those who've already tried and failed with typical sleep aids, a differentiated, clinically-dosed alternative.

Audience

Primarily women 60 and older

B2C~24 users

Pricing

Average $36/month per person

Team size

1 person

Funding

Bootstrapped

Domain Rating

0/100

calmfort.co

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Tech stack

Backend

Additional info

Runs on under 5 hours of owner time per week via automated US 3PL fulfillment, carries ~$1,150 in monthly recurring revenue as a base to build on (subscriber churn is meaningful, so this isn't presented as stable income), and includes full ad history, pixel data, and creative assets in the transfer.

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calmfort.co
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Message from the founder
Abbas Dubey

"Calmfort has been a great learning run for me. I built it solo alongside my full-time job, validated a clinical-dose formula, and proved out a Meta funnel with real customers and MRR along the way, but never had the time or budget to push it past break-even. Sleep supplements are a strong niche, and I'd love to hand this off to someone who can scale the funnel harder than I could part-time."

Abbas Dubey

Founder of Calmfort

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