BackPedal Ltd

BackPedal Ltd

GPS tracking and 24/7 recovery for your bike or ebike. If it gets stolen, we get it back. Customers pay an upfront fee for the tracker and a recurring monthly subscription.

Visit
All-time revenue
$1,373,514

Ranked #63 on TrustMRR

MRR
$30,656

365 active subscriptions

Founder
dunn27_jamesJames Dunn

140 followers on 𝕏

Founded
September 2021
GBUnited Kingdom

Revenue is verified withStripeStripe API key.Last updated: Aug 18, 2026, 02:16 AM

Startup insights
Value proposition

The only insurance that gets your bike back.

Problem solved

Traditional insurers don't care — they just price it into your premium. BackPedal tracks your bike, recovers it, and returns it to you.

Audience

Families, commuters, racers and delivery riders

Pricing

Annual protection from £153 (just £12.75 per month)

Domain Rating

27/100

backpedal.co

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Tech stack

Backend

Screenshot

backpedal.co
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