Founder-led B2B teams post on LinkedIn and get engagement, then do nothing with it. The people who liked the post, commented on a competitor’s thread, or mentioned the problem in a keyword conversation are the warmest leads they will ever get, and they scroll past in a feed that resets every day. Embers exists because that gap is not a data problem, it is a workflow problem. Everyone can see the likes. Nobody has a ranked list that says “these six people, today, here is why.”

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