Willo guides first-time moms through their baby's first six years: a 35-phase development map, AI parenting assistant, sleep sounds, and community. Live on the App Store at 4.9 stars with subscriptions plus lifetime purchase already converting. Comes with the codebase, App Store listing, and a marketing site publishing 1,700+ SEO articles on autopilot.
Willo guides first-time moms through their baby's first six years: a 35-phase development map, AI parenting assistant, sleep sounds, and community. Live on the App Store at 4.9 stars with subscriptions plus lifetime purchase already converting. Comes with the codebase, App Store listing, and a marketing site publishing 1,700+ SEO articles on autopilot.
Ranked #722 on TrustMRR
620 active subscriptions
Gonçalo
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A premium iOS parenting companion for first-time mothers, built around 35 developmental phases from birth to age six.
Know exactly what your baby needs, every week of their first six years.
"Willo guides first-time moms through their baby's first six years: a 35-phase development map, AI parenting assistant, sleep sounds, and community. Live on the App Store at 4.9 stars. ~$22 blended CAC against ~$86 12-month LTV. Comes with the codebase, App Store listing, and a marketing site publishing 1,700+ SEO articles on autopilot."
Gonçalo
Founder of Willo App
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Audience
First-time mothers in the first chapter of motherhood.
Pricing
Free to install. Some features are part of a premium membership.
Marketing channels
Tech stack
Frontend
Backend
Additional info
iOS only, portion of earnings go to children's disability care
