What The Food

What The Food

If you’ve once asked yourself: “AM I actually eating right?” This macro tracker might be for you. It’s built for people who want to track food and calories without manual logging. This is a macro tracking companion that helps people understand what they eat and gives them context behind those numbers.

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All-time revenue
$1,431

Ranked #3458 on TrustMRR

MRR
$97

11 active subscriptions

Founder
odehahwalOdeh Ahwal

5.0 (1)

Founded
December 2025
GBUnited Kingdom

Revenue is verified withStripeStripe API key.Last updated: Oct 12, 2026, 08:52 PM

Startup insights
Value proposition

A macro tracker built for people who want to track food and calories without manual logging.

Problem solved

Tracking food and calories without the need for manual logging.

Audience

People tracking macros, fitness-focused users, anyone who wants better meals without overthinking recipes.

B2C~2,300 users

Pricing

Premium monthly: $9.99/mo, Premium yearly: $99.99/mo

Domain Rating

31/100

whatthefood.io

Ahrefs Domain Rating measures backlink profile strength on a 0 to 100 logarithmic scale.

Screenshot

whatthefood.io
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Message from the founder
Odeh Ahwal

"Asking Price Reasoning: - Booming and ever-growing niche - Market validation: 2,000+ organic users since Dec 23th 2025 - $1000+ revenue generated organically just from SEO - $1880 ARR (17 clients) - High-paying transactional search intent - Strong backlink profile & authority, 32 - Premium and brandable domain name that is viral-friendly for social media - The estimated traffic value $9K+ according to Ubersuggest. - 600k+ impressions and 33K+ clicks from Google, organically, past 3 months"

Odeh Ahwal

Founder of What The Food

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