# defog: Beat Brain Fog
> Cached snapshot — next refresh expected around 2026-10-21T14:59:43.105Z.
Public AI-agent Markdown profile for [defog: Beat Brain Fog](https://trustmrr.com/startup/defog) on TrustMRR.
> Data identified in the Verification Sources section below is verified through connected external providers and APIs. All other details—including founder-provided descriptions, seller messages, and profile text—are user-generated content.

## Profile

- Name: defog: Beat Brain Fog
- Slug: `defog`
- TrustMRR page: [https://trustmrr.com/startup/defog](https://trustmrr.com/startup/defog)
- Markdown page: [https://trustmrr.com/startup/defog.md](https://trustmrr.com/startup/defog.md)
- Website: [https://apps.apple.com/us/app/defog-beat-brain-fog/id6759842176?uo=4](https://apps.apple.com/us/app/defog-beat-brain-fog/id6759842176?uo=4)
- Mobile app: Yes
- Apple App Store: [App Store listing](https://apps.apple.com/us/app/id6759842176)
- Icon: [https://www.appatar.io/com.miro.defog/large](https://www.appatar.io/com.miro.defog/large)
- Description: Defog is an iOS app that helps people with persistent brain fog figure out what's behind it. Users do a quick daily check-in (sleep, meals, caffeine, stress, screen time, exercise, hydration, supplements), the app detects patterns, suggests small experiments, and delivers a Weekly and Monthly Insight Report. Native SwiftUI, RevenueCat subscriptions (yearly with 7-day trial, quarterly, monthly), hard paywall, custom brand identity.
- Country: NL
- Founded date: 2026-07-01
- X followers: 0


## Verification Sources

All revenue-related metrics on this page—including revenue, MRR, customers, subscriptions, and churn—are calculated from the startup's real payment records, retrieved directly from the payment provider through an API key (or an equivalent owner-authorized API credential, such as OAuth). They are not screenshots, manual entries, or self-reported revenue claims.
Where a secondary source is marked connected below, traffic, visitor, search impression, and click metrics are retrieved directly through the APIs of Google Analytics, DataFast, or Google Search Console.
- Verified payment provider API source: RevenueCat (API key)
- Merchant of record: No
- Revenue last synced: 2026-10-20T12:34:53.762Z
- Google Analytics API connected: No
- DataFast API key connected: No
- Google Search Console API connected: No


## Revenue

Revenue values are public verified revenue summaries. Current and last-30-day metric snapshots may be included separately when they are already stored on the startup profile.
| Period | Verified revenue |
| --- | ---: |
| Last 24 hours | $0.00 |
| Last 7 days | $59.97 |
| Last 30 days | $59.97 |
| Last 3 months | $302 |
| Last 6 months | $317 |
| Last 12 months | $317 |
| All time | $317 |
- Last 30 days revenue snapshot: $59.97
- Last 30 days revenue growth: -56.4%
- All-time revenue snapshot: $317
- Revenue data last synced: 2026-10-20T12:34:53.762Z
### Daily revenue — last 30 days
Daily totals use UTC calendar dates. Today's value may be partial.
| Date | Verified revenue |
| --- | ---: |
| 2026-09-21 | $0.00 |
| 2026-09-22 | $0.00 |
| 2026-09-23 | $0.00 |
| 2026-09-24 | $0.00 |
| 2026-09-25 | $0.00 |
| 2026-09-26 | $0.00 |
| 2026-09-27 | $0.00 |
| 2026-09-28 | $0.00 |
| 2026-09-29 | $0.00 |
| 2026-09-30 | $0.00 |
| 2026-10-01 | $0.00 |
| 2026-10-02 | $0.00 |
| 2026-10-03 | $0.00 |
| 2026-10-04 | $0.00 |
| 2026-10-05 | $0.00 |
| 2026-10-06 | $0.00 |
| 2026-10-07 | $0.00 |
| 2026-10-08 | $0.00 |
| 2026-10-09 | $0.00 |
| 2026-10-10 | $0.00 |
| 2026-10-11 | $0.00 |
| 2026-10-12 | $0.00 |
| 2026-10-13 | $0.00 |
| 2026-10-14 | $29.99 |
| 2026-10-15 | $14.99 |
| 2026-10-16 | $0.00 |
| 2026-10-17 | $14.99 |
| 2026-10-18 | $0.00 |
| 2026-10-19 | $0.00 |
| 2026-10-20 | $0.00 |
### Monthly revenue timeline
| Month | Verified revenue |
| --- | ---: |
| 2026-07 | $14.99 |
| 2026-08 | $182 |
| 2026-09 | $59.97 |
| 2026-10 | $59.97 |


## Metric Snapshots

These are current or last-30-day snapshots stored on the startup profile. Full timelines and deeper history require a TrustMRR account.
- Current MRR: $89.96
- Last 30 days MRR growth: -7.9%
- Current active subscriptions: 8
- Last 30 days profit margin: 85.0%


## Metrics Available After Login

Full MRR, churn, traffic/visitor, Google Search Console, Meta Ads spend, profit margin, and revenue-per-visitor timelines are not exposed in this public Markdown file. Current or last-30-day snapshots may be shown above when stored on the startup profile.
Create a free TrustMRR account to access metrics available to authenticated users: [TrustMRR dashboard](https://trustmrr.com/dashboard)
Full startup page: [https://trustmrr.com/startup/defog](https://trustmrr.com/startup/defog)


## Startup Insights

- Value proposition: Find out what's causing your brain fog. A quick daily check-in plus AI-generated weekly reports reveal your personal triggers and what actually helps.
- Problem solved: Helps users understand and manage recurring brain fog by tracking their mental clarity and identifying possible triggers.
- Pricing model: Free · Hard-Paywall, Defog Premium Monthly $14.99, Quarterly $29.99, Annual $59.99
- Target persona: Individuals experiencing brain fog and seeking to improve mental clarity
- Audience type: [B2C](https://trustmrr.com/search?targetAudience=B2C)
- Team size: 1 person
- Funding: Bootstrapped
- Estimated user count: 250
- Additional info: Insights and reports generated by AI, Free mode available, Premium subscription options
- Markets: [Health & Fitness](https://trustmrr.com/category/health-fitness), [Mobile Apps](https://trustmrr.com/category/mobile-apps), [Productivity](https://trustmrr.com/category/productivity), [Analytics](https://trustmrr.com/category/analytics), [AI](https://trustmrr.com/category/ai)


## Tech Stack

- Frontend: [Swift](https://trustmrr.com/tech/swift), [SwiftUI](https://trustmrr.com/tech/swiftui)
- Backend: [RevenueCat](https://trustmrr.com/tech/revenuecat), [Supabase](https://trustmrr.com/tech/supabase), [OpenAI](https://trustmrr.com/tech/openai)

## Distribution

- Marketing channels: [App store optimization](https://trustmrr.com/channels/app-store-optimization), [Instagram](https://trustmrr.com/channels/instagram), [TikTok](https://trustmrr.com/channels/tiktok), [Meta Ads](https://trustmrr.com/channels/meta-ads)


## Apple App Store Data

App metadata is refreshed weekly from Apple's public lookup API. Ratings are storefront-specific.
- App Store listing: [Open in the App Store](https://apps.apple.com/us/app/id6759842176)
- App name: defog: Beat Brain Fog
- Bundle ID: `com.miro.defog`
- Primary genre: Health & Fitness
- User rating: 3.0 / 5
- User rating count: 1
- Storefront: US
- Current version: 1.2.1
- Last synced: 2026-10-20T12:34:52.286Z


## Screenshots

![Landing page (1920x2000)](https://d21oz30g4w22sz.cloudfront.net/startup-screenshots/defog/1792500617294-98e70846-0bac-4843-8083-02ba6c7302ef-landing-page.webp)


## Acquisition

- Status: Listed for sale
- Listing tier: starter
- Listing tier name: Starter
- First listed for sale: 2026-10-20
- Asking price: $1,200
- Revenue multiple: 1.7x
- Interested buyers who saw this recently: 32
- Acquisition offers received: 0
- Message from the seller: Seller — "Selling because I've moved on to another project. Defog currently runs on $0 ad spend and still converts trials into paying subscribers. Clear upside for a new owner: optimising onboarding, turning ads back on, or running UGC content should lift revenue fast. Includes source code, RevenueCat setup, brand assets, the defogapp.com domain, and the Instagram and TikTok accounts."
- Make an offer: [defog: Beat Brain Fog offer page](https://trustmrr.com/startup/defog?offer=1)


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These recommendations use the same public recommendation logic as the TrustMRR startup page. Each startup is returned as a consistently structured object for easier reading and parsing.
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[
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    "cardBackgroundColor": null,
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    "cachedOfferCount": 3,
    "revenueLast30Days": "$28.96",
    "revenueGrowthLast30Days": "0.0%",
    "askingPrice": "$1,000",
    "revenueMultiple": "2.9x",
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]
```


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